The Diving Bell by Salt and Pepper Creative
A diving helmet made of recycled cardboard by advertising creatives Senan Lee and Pansy Aung that represents the physiological pressure of coming up with ideas on demand and the weight of the pressure you put on yourself for consistent excellence.
The Diving Bell is our first piece of artwork together. Initially just a fleeting conversation around the life of being advertising creatives, we decided to visualise our feelings in a physical sculpture.
For anyone who comes up with ideas on a daily basis, the act of putting on your own ‘Diving Bell’ is the time you use to discover, search and generate ideas. Its windows are your visual eyes to the world. The air space is where you have to think—your lifeline to survival.