A photography project by Danish photographer Simon Hoegsberg that took five years in the making, consisting of 2,067 images from a total of 97,000 taken between 2010 and 2011. Simon spent 159 afternoons sitting on a bike rail in front of a supermarket taking photos of people walking toward and away from the camera. The images were fed through Picasa and assigned a name such as A1, A2, A3 … A100. During the process of naming, he discovered that hundreds of individuals who had been caught by the camera appeared in images that had been taken on different days. The 2067 images of people doing various things such as talking on cell phones, smoking, drinking soda, etc. were arranged in 457 sequences that cross each other in horizontal and vertical lines with each sequence showing the same person caught on different days. Seen from a distance, the connecting sequences form a composition that looks like a subway map or an organic structure.
The Grocery Store Project provides an opportunity to study how we humans present ourselves to the world, consciously and unconsciously, in the present moment and over time. It’s a visual celebration of a life form that does its best to bloom and to create the perfect conditions for itself, relentlessly, despite all challenges, set backs, and the destruction it constantly runs into. Seen from space, one could argue that humanity is a great piece of art, full of patterns that emerge and disappear. The Grocery Store Project is a humble attempt to praise the artwork and ponder its unfathomable nature.