Los Angeles pop-band Ok Go, known for their creative music videos, has a new clip for their track The One Moment which was filmed in just four seconds. The video, which took roughly seven weeks to complete from start to finish, was directed by lead singer Damian Kulash. While it looks like the product of one take, it was actually shot by several ultra-high-speed cameras affixed to robotic arms and then the video was slowed down to accompany the music. A series of digital triggers set off 318 events in 4.2 seconds that takes place throughout the video which includes 54 bursts of colored salt, 23 exploding paint buckets and 128 gold water balloons.
The song is a celebration of those moments in life when we are most alive. Humans are not equipped to understand our own temporariness; it will never stop being deeply beautiful, deeply confusing, and deeply sad that our lives and our world are so fleeting. For the video, we tried to represent this idea literally—we shot it in a single moment. We constructed a moment of total chaos and confusion, and then unravelled that moment.+